Branding

Covid 19 & Digital Employability Program

ACWICT in partnership with the UK Aid launched the COVID-19 and Digital Employability Program aimed at equipping unemployed/underemployed young women who have lost their jobs/business opportunities due to Covid-19 disruption. The program will help young women with market-driven online/digital work skills to enable them to become re-employed or secure new employment and business opportunities. We were tasked with designing a Visual Identity for the program that will reach out to all young women across Kenya.

Task

create a branding campaign that combined the values of UK Aid and the passion of ACWICT. With the goal of the project in mind, the challenge arose as we attempted to find an identity that will appeal to all young women across the country.

  • Strategy

    Design Sprints, Brand Strategy

  • Design

    Product Design, Prototyping

  • Client

    ACWICT

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