Creative Ads 2021

Initially called “The What If” project, we set out to create 16 creative Ads and in the process, we decided to “literally think outside & inside the box” to achieve our goal. We faced the crazy challenge of creating something that is obvious at first sight but had a funny inner meaning at second sight. We decided to take the brands we know most in Kenya & we asked ourselves, “what if they were known for something completely different?” And just like that, the task of thinking outside of the box began. The 2021 Creative Ads project is a continuation of our previous 2019 project.