Rich Dudu Collections is an apparel company producing designer shoes & apparel. The objective of this project was to create a unique shoebox capturing its African essence. All of RDC’s products are made in Kenya and the need to redesign its packaging to fit the brands’ originality was needed. The use of Tradition African Prints has become overused in the creative world.


reate a modern representation of African prints with the brand colors. RDC has a motto of “Adapt To The Times” and we ensure sure that the visual identity represents that.

  • Strategy

    Design Branding, Advertising Strategy

  • Design

    Product Design, Prototyping