The Greener Smoothie Store

When The Greener Smoothie Store came to us, they had the recipes — but not the brand flavor to match. We set out to create a fresh identity that blended the calm of nature with the energy of health. Our process started with exploring textures, color, and rhythm — greens that felt alive, typography that felt smooth, and illustrations that breathed. The result? A brand system that looks as nourishing as it feels. From logo to packaging, every element was designed to evoke natural goodness in motion. The outcome is a modern, minimalist identity that celebrates clean ingredients, mindful living, and the everyday ritual of wellness.