Okota Pay

For Okota Pay, a mobile payments company focused on digitizing the informal sector, we created a comprehensive brand identity, website, and mobile app design that reflects their mission of financial inclusion and digital transformation. Our goal was to develop a modern and approachable visual identity that resonates with small businesses and vendors in the informal sector.

The branding features a vibrant color palette with bold and approachable typography, symbolizing innovation and accessibility. The logo incorporates elements of technology and money transfer to emphasize the company’s role in modernizing payments for the informal economy.

The website and app are designed to be user-friendly, with simple navigation and intuitive interfaces that make digital transactions easy for all users. Key features include seamless payment integration, transaction history, and vendor support tools.

With a cohesive branding strategy and digital platforms, Okota Pay is positioned as a leader in bringing the informal sector into the digital age, making financial services more accessible to underserved communities.