For Softa, a beloved Kenyan soda brand, we embarked on a journey to refresh and modernize its packaging and branding while honoring its rich heritage. Our re-imagined design blends nostalgic elements with contemporary aesthetics to create a visual identity that appeals to both long-time fans and new generations of consumers.

The new packaging design for Softa is vibrant and dynamic, featuring a fusion of bold colors and classic motifs that pay homage to the brand’s storied past. We incorporated traditional patterns and imagery that evoke a sense of Kenyan culture and history, while modernizing the overall look with sleek, clean lines and updated typography. The result is a design that stands out on the shelves, capturing the eye with its lively and inviting appearance.

Our branding strategy focused on blending the old with the new, creating a sense of continuity and evolution. We aimed to maintain the nostalgic charm of Softa while introducing elements that resonate with contemporary consumers. The refreshed logo, bright color palette, and energetic design elements reflect the brand’s commitment to quality and its vibrant, fun-loving spirit.

Softa is more than just a soda; it’s a piece of Kenyan heritage that brings people together. Whether enjoyed at family gatherings, social events, or casual get-togethers, Softa embodies the joy and camaraderie of sharing a beloved drink. Our re-imagined design brings this legacy to life, ensuring that every aspect of the packaging and branding reflects the timeless appeal and renewed vitality of Softa Soda.

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We are a Kenyan Creative Studio founded in 2018 soley focussed on disrupting the Creative Industry