The Umeburnt logo design journey began with the brand’s essence—boldness, resilience, and urban edge. Inspired by the Swahili word “Umeburnt” (meaning “you’ve burned”), we explored fiery motifs, abstract flame shapes, and rugged typography to capture the rebellious and confident spirit of the brand. The final design balances raw energy with sophistication, using sharp, dynamic lines and a custom typeface that exudes power. A striking color palette enhances the visual impact, ensuring the logo remains memorable across digital and physical applications. The result is an identity that ignites a strong, unapologetic presence in the fashion space.