Waliana, a cargo and logistics company, approached us for a branding identity that reflected reliability, efficiency, and seamless movement. Our challenge was to create a strong visual system that would work across both their core logistics business and their fashion brand, Waliana Wear.
Our process began with deep research into the logistics and fashion industries, ensuring the brand would stand out while maintaining a cohesive identity. We explored various concepts before finalizing a logo that encapsulates movement and delivery—featuring a box and an arrow to symbolize seamless shipping and efficiency. For Waliana Wear, we extended the branding with a sleek, fashion-forward take, incorporating the letter “W” and a hanger to represent style and sophistication.
Beyond logos, we developed a cohesive color palette, typography, and brand applications that align with Waliana’s vision. The final result is a modern, versatile identity that allows both brands to thrive independently while maintaining a unified presence under the Waliana umbrella.
