Wozaa
We crafted a vibrant packaging design for Wozaa, a Kenyan lime soda brand whose name means “hello” in local slang. The goal was to create an eye-catching, refreshing, and youthful identity that resonates with the energy of Kenya’s street culture.
Our Process
Research & Concept Development – We explored Kenya’s urban culture, street art, and local beverage trends to develop a design that feels both fresh and familiar.
Brand Identity & Color Palette – The packaging features bold, zesty greens and playful typography to reflect the soda’s tangy lime flavor and lively personality.
Illustration & Visual Elements – Hand-drawn elements and dynamic patterns evoke movement, fun, and spontaneity, making the brand stand out on store shelves.
Final Execution – The result is a sleek, modern can and bottle design that feels youthful, inviting, and unmistakably Wozaa.
The Outcome
Wozaa’s packaging now embodies the vibrancy of Kenyan youth culture, making an instant connection with consumers. The bright, energetic design ensures strong shelf appeal, helping Wozaa compete in a crowded soda market while staying true to its local roots.
