We Speak Code
We speak the new language
The Digital Skills and Computer Science training program: We Speak Code was started by Microsoft & ACWICT. The initiative was aimed at introducing and sensitizing coding as a tool for sustainable socio-economic development. Furthermore, reaching out to young women and men at their various levels of education to sensitize and upskill them on basic coding as the target base. The program is funded by Microsoft & implemented with The African Centre for Women Information and Communications Technology.
Challenge & Solution
The initiative will look to achieve its specific goals by reaching out to young women and men at their various levels of education to sensitize and upskill them on basic coding. We needed to create an identity that young people from informal & formal settlements will immediately recognize and inspire them to sign up for the program. As one of the most successful NGOs’ in Kenya, ACWICT needed to clothe the program with its expansive and dynamic reach to young people. With the main focus on coding, we used a binary code to help inspire our design concept. We created a visionary look for the program that was able to appeal to young people.
"We were able to achieve the goals set by Microsoft for this program. This was greatly influenced by the Visual Identity created by Cchora".
Constantine Were (CEO, ACWICT)