Okra Water

Objective: To create a distinctive brand identity that reflects Okra Water’s unique value proposition—hydration with the natural benefits of okra extract.

Challenge: Okra Water needed to stand out in a crowded market of functional beverages. The brand sought an identity that would not only capture the natural and health-forward aspects of its product but also appeal to a young, wellness-focused demographic.

Solution: Our team at Cchora developed a fresh and vibrant brand identity for Okra Water. We chose a color palette inspired by the natural tones of okra and water—soft greens and vibrant blues. The logo we designed combines elements of water and okra pods, symbolizing refreshment and health. We also assisted in packaging design, using eco-friendly materials to appeal to environmentally conscious consumers.

Outcome: The new brand identity successfully launched and received positive feedback for its clean and appealing design. Okra Water has seen a significant increase in shelf impact and social media engagement, enhancing its visibility and appeal in the competitive beverage market.